2017 was a year of disaster and devastation for many across the United States. Hurricanes Harvey, Maria, and Irma, along with the California Wildfires left at least 217 dead, countless injured and displaced, and cost over $200 billion in combined damages.
With numbers like that, it goes without saying that every little bit helps.
It’s nice to see that the outdoor industry cares and many brands took action to support in the wake of these travesties. Buff, one of those brands that stepped up, create the [AS ONE] Collection to play their part.
We are proud to bring the [AS ONE] Collection to life – as a token of respect, support, and understanding for all communities that have endured and are rebuilding as we are here in our hometown communities of Sonoma County, California. We cannot regain what we all have lost, but we will unify and assist those in need.
The collection of four custom Original BUFF® Multifunctional Headwear products have been designed to specifically support the affected areas of Northern and Southern California, Houston, the Florida Keys, and Puerto Rico. Through the support of the [AS ONE] Collection, 100% of profits will go directly to the American Red Cross for these affected areas
Just last year, a total of 9,133 fires burned over 1 million acres according to the California Department of Forestry and Fire Protection. 5 of these fires were among the 20 most destructive wildland-urban interface fires in the history of California.
Hurricane Harvey is one of the most catastrophic tropical cyclones to make landfall in the United States since Wilma in 2005. Harvey caused at least 108 confirmed deaths and is tied with Hurricane Katrina in 2005 for a total of $125 billion in damage costs.
Hurricane Irma is on record the strongest observed cyclones in the open Atlantic region, was the first tropical storm to make landfall in Florida since Hurricane Wilma, and was the first category 4 hurricane to hit the state since Charley in 2005. When Irma struck September 10th, making landfall on Cudjoe Key, the category 4 hurricane had winds at 130 mph. The hurricane caused at least 146 deaths throughout its lengthy life and cost the state of Florida an estimated amount of at least $50 billion in damage, making Irma the costliest hurricane in Florida history.
Hurricane Maria formed just days after the destruction of Hurricane Irma starting out as just a tropical storm on September 16th but intensified to a category 5 hurricane by September 18th. Total devastation from the hurricane is estimated at upwards of $91.61 billion, mostly in Puerto Rico, ranking it the third most expensive cyclone on record and at least 112 deaths. To date, power has not been fully restored to the island leaving at least 450,000 of the 1.5 million electricity customers without service.
Each Buff [AS ONE] head and neckwear product is $20 and 100% of profits go directly to the American Red Cross Disaster Relief Fund.
Join 2,000+ subscribers
Get Inspired Every Friday.