Vuori Clothing founder, Joe Kudla, shines light on the personal story behind the epic rise of one of today’s fastest growing athleisure apparel brands.
The episode play-by-play:
- Interview kickoff with Joe (03:45)
- Joe’s roots and learning to love outdoor pursuits (04:35)
- Climbing California 14-ers (08:30)
- Lessons learned from the mountains that translate to the business world (10:50)
- Founding Vuori – evaluating market opportunity, distribution strategies, and pivot points (13:30)
- Product development and apparel design process (21:15)
- Deciding to go for it. The “quit” moment and raising capital (28:25)
- Venturing beyond e-commerce and into Vuori retail (33:55)
- Launching with men’s wear and expanding into women’s markets (37:00)
- Why you should try an ice bath (41:25)
- How demands change over time as you grow a business and team (47:00)
- Joes’ advice for finding inspiration around you to get started on your own entrepreneurial path (53:00)
- How a change meeting with an intuitive changed the course of Joe’s life (54:30)
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Episode Notes:
- Follow @vuoriclothing on Instagram
- Like Vouri on Facebook
- Go to vuoriclothing.com and save 25% on apparel with the code STOKECAST25
- Wim Hof’s VICE Media Documentary
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Jonathan rocking some Vuori shorts in the Philippines…
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